Colour Psychology in Logo (Graphic) Designing

"GFX Design" / "Graphic Design" / "Desain Grafis" / "Diseño Gráfico" / "Conception Graphique" / "Design Gráfico" / "Графический дизайн" / "Grafisk Design"

1. Brown

1.1 Colour Psychology: Calmness, Depth, Earth, Natural, Protection, Roughness, Richness, Security, Simplicity, Serious, Subtle, Stability, Utility, Wholesome, Woodsy

1.1.1 Logo Examples: Broncos, Cafetto, Coffee, Crush Coffee, Gloria Jean's, LUX, TAVA, Tourism Australia, UPS

2. Red

2.1 Colour Psychology: Action, Adventure, Aggressive, Bold, Danger, Drive, Energy, Excitement, Love, Passion, Strength, Vigor, Youthful

2.1.1 Logo Examples: Canon, Coca Cola, Kelloggs, Fritolay, Lays, Pinterest, Red bull, Target, Virgin etc.

3. PINK

3.1 Colour Psychology: Appreciation, Creative, Delicate, Feminine, Flower, Gentle, Girly, Gratitude, Imaginative, Innocence, Romantic, Soft, Tranquil, Wise

3.1.1 Logo Examples: Barbie, Lynx, My Little Ponny, ODEO, Orkut, T-Mobile

4. Orange

4.1 Colour Psychology: Affordable, Cheerful, Confidence, Creativity, Enthusiasm, Friendly, Fun, Jovial, Lighthearted, High-Spirited, Youthful

4.1.1 Logo Examples: Amazon, Blogger, Fanta, Firefox, Gulf, Hooters, Nickelodeon, Payless, Shutterfly, Starz, VLC

5. Gray

5.1 Colour Psychology: Authority, Corporate Mentality, Detached, Dullness, Humility, Impartial, Indecisive, Moody, Neutral, Practicality, Respect, Somberness, Stableness

5.1.1 Logo Examples: Apple, Alta, Gray Fox, Swarovski

6. Yellow

6.1 Colour Psychology: Caution, Cheerful, Clarity, Cowardice, Curiosity, Happiness, Joy, Optimism, Playful, Positivity, Sunshine, Warmth

6.1.1 Logo Examples: Best Buy, DHL, Ferrari, IMDB, IKEA, McDonald, National Geographic, Nikon, Shell, Subway

7. Green

7.1 Colour Psychology: Crisp, Environmental, Fresh, Growth, Harmony, Health, Healing, Inexperienced, Money, Nature, Peaceful, Renewal, Tranquility

7.1.1 Logo Examples: Android, Animal Planet, bp, Eco Taste, Land Rover, Spotify, Starbucks, Tropicana

8. Blue

8.1 Colour Pyschology: Authority, Calm, Confidence, Dependable, Dignity, Established, Loyalty, Power, Secure, Strength, Success, Trustworthy

8.1.1 Logo Examples: AT&T, Dell, Facebook,HP, Intel, IBM, JPMorgan, Lowe's, NASA, Oral-B, Oreo, Twitter, Vimeo, Volkswagen, Wal-Mart, Wordpress

9. Purple

9.1 Colour Psychology: Bravery, Ceremony, Dignity, Expensive, Fantasy, Justice, Luxury, Mystery, Nobility, Regal, Royalty, Sacredness, Sophistication, Spirituality

9.1.1 Logo Examples: Benq, Cadbury, FedEx, Hallmark, Lakers, Monster, SyFy, Taco Bell, Yahoo!

10. Black

10.1 Colour Psychology: Aloof, Authority, Bold, Classic, Conservative, Control, Distinctive, Formality, Mystery, Power, Secrecy, Serious, Tradition

10.1.1 Logo Examples: Armani, Adidas, Cartoon Network, Disney, D&G, James Bond 007, Nike, Puma, Sony, The Beatles