Whether you are designing for your own or for a customer do go through below points to stand strong as a creative. This can be called a creative or a design brief. The goal of this logo design creative brief is to grasp the essence of the company.
1. Exact name to be included in logo (+ tagline, if any)
2. Objectives of this logo project - to launch a new company, to launch a new product line or just to upgrade the company profile
3. Note down product or service description - the features as organization’s values and/or mission are to be put in logo
4. Who is the target audience? - age, sex, job titles, social/economic conditions, employment, geographic concentration, etc.
5. Similar companies in competition or competitive companies and their brief - How are you different from them? What do the competitors logos look like? What colors are being used?
6. Distribution of logo - go through production considerations, means whether needs to work as one color or at very small sizes, etc. How will the logo be reproduced? i.e., offset printing, web, silkscreen, embroidery, embossing, etc.
7. Creative considerations - fix the schedule, budget, etc. List of logos and logo types you like/dislike? What are the things you like/dislike about them?
Logo Gravity is a business logo design agency, based in Mason OHIO, working since 7 Years in the industry
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