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Writing logo design concept brief or logo design rationale is most important presentation element you must work on. This clarifies your thoughts before getting the concepts in front of your client. This description will help your client to better understand the concepts from your point of view. All that effort will also help you to better defend and explain concerns and questions that may arise during the logo revision process. 

If your working on logo design competition sites like 'CrowdSpring', '99Design' or 'Logo Arena', than it'll increase your winning chances as the buyer will have the educated point (most probably given by you!) in mind while choosing the best one. Here are some topics to consider covering when providing description - 

Explain Your Design Work: How To Describe A Logo Design / Logo Rationale?

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